The Problem

Children and parents don’t know the facts about how to play sports safely and avoid permanent damage from head injuries. Fear is outweighing knowledge and it doesn’t need to be that way!

In the next 10 years 20M children playing school sports will get concussions

Head injuries span all sports (bicycling is actually the most common activity)

No equipment (including helmets) can prevent concussions

Females are 2x as likely to experience concussions than their male counterparts in similar sports

The Good News

  • With proper protocol and knowledge, kids can get back in the game faster and safer. This ensures the longevity of sports, supporting the great sports communities across the country.
  • Proper protocols exist. They are just not widely understood or used.
  • When proper protocols are followed, 90% of concussions are symptom-free in 10 days.
  • Following the proper protocols and supporting teammates reduces secondary injuries by 3-5x.

What Are We Doing?

TeachAids and Stanford are developing the first comprehensive, research-based educational software to teach children, coaches, and parents how safely optimize sports performance. Through enabling youth to play at their best for a lifetime, we strive to keep sports healthy and growing in our communities.

CrashCourse software will utilize leading Silicon Valley technologies and employ state-of-the-art Virtual Reality-based learning experiences. Materials will also be made available via phones, online, and traditional technology (e.g., CDs). We are ensuring our products will be available and accessible to everyone for free. Product launch is late-2018.

TeachAids has worked internationally and learned how to optimally research, design, and develop learning experiences for multicultural environments. With the U.S. being a melting pot, TeachAids will utilize their best practices to design learning experiences that are meaningful for diverse communities across the nation and the world.

Understanding how to optimize brain performance will give kids the competitive advantage they need to play the sport longer.

Research

Integrating the insights of high school students, experts, and stakeholders across the country, we have conducted an in-depth environmental scan on sports injury culture. These formative assessments will directly inform the educational suite. As a part of our iterative design process, leading researchers and scientists at Stanford University will utilize rigorous quantitative metrics to assess the efficacy of components for this curriculum.

Immersive Technology

While conducting research over the past year, youth have voiced their strong desire to learn through cutting-edge technologies. In collaboration with Stanford University researchers and Silicon Valley innovators, we are exploring the untapped potential of learning through Virtual Reality. This research will enable us to understand how VR can strengthen empathy and enrich the learning for our youth.

Power of Persuasion

Even the most well-thought out curriculum is meaningless unless it resonates with students. The success of our previous initiatives has demonstrated the persuasive power of learning from admired leading cultural icons. Medical and sociological studies confirm that trusted and respected celebrities can lead to meaningful behavior change.

While ample resources exist for parents/coaches to learn more and identify injuries, our materials will directly empower youth to learn how to play more strategically.

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Who Is Part of This?

  • Stanford’s leading researchers from public health, medicine, education, technology and design
  • TeachAids’ interdisciplinary team of experts in learning sciences, researchers and continued supporters
  • The US Center for Disease Control (CDC) providing technical support for content creation
  • Sports legends, like Steve Young, Jim Plunkett, and Ronnie Lott, across various disciplines which resonate deeply with children of all demographics in the U.S., and around the world
  • Head coaches from Stanford and the Olympics ranging from gymnastics, basketball, football, field hockey, tennis, and swimming
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Impact

Via our partners at Stanford, we have secured rare direct access to 10,000+ schools in all major school districts in the United States.

Estimated Reach

100M+

Children, parents, and coaches worldwide in the next 5 years

Countries

82

Leverage distribution through TeachAids existing footprint in 82 countries

Partnerships

Developing partnerships with NBA, NFL, United States Olympic Committee and other leagues to access their distribution channels