Case Study

HIV Vacuum — HIV Education Despite Ban on Sex Education

Teaching about taboo topics despite the cultural barriers in India

India has the third largest HIV-positive population in the world, yet sex education has been banned across multiple states. Since AIDS education is typically taught as part of sex education, it is often watered down or not given. Similar issues are apparent throughout the developing world, where 95 percent of all HIV-positive individuals live. Hence, despite the millions of dollars spent on prevention efforts, a significant lack of knowledge, stigma, and misconceptions about HIV and AIDS persist.

The TeachAids software is designed for this situation. It successfully decouples AIDS education from sex education through a biology-based approach. Using a research-driven process, TeachAids has found a solution that, for the first time, allows individuals to access life-saving information, even in areas where AIDS education is taboo or disallowed.

Despite the ban and stigma, the TeachAids software was approved by the central government and implemented by each state government. To date, the project’s major milestones include:

TeachAids used the same research-based process to develop several more Indian language versions, impacting a total of 800 million people in the country. Twenty-two cultural icons donated their voices toward the special language versions, including Amitabh Bachchan, Shabana Azmi, Nagarjuna Akkineni, and Anushka Shetty, among others.

“When I first learned about this research-driven approach, it was clear that using animated characters was an innovative way to communicate simple biological concepts around virus transfer to people of all ages. I am proud to be part of the TeachAids movement and am confident that many people around the world will benefit from their tireless efforts.”

Shabana Azmi, UN Goodwill Ambassador and Former Indian Parliamentarian

“It was only three years ago that HIV-positive children were expelled from schools here due to extreme stigma and the lack of HIV/AIDS knowledge. Thanks to TeachAids we finally have a powerful, and yet acceptable, way to teach about the basics of HIV transmission. The animations are so comfortable that they’ve even been shown on multiple television channels.”

Mondira Jaisimha, Senior Advocacy Director, Heroes AIDS Project
Actress and Social Activist, Amala Akkineni, speaks on TeachAids
Celebrated Indian Cultural Icon, Nagarjuna Akkineni, speaks on TeachAids
Indian Actress, Anushka Shetty, speaks on TeachAids