The Multiplier Effect of Goodwill
The success and effectiveness behind TeachAids products has been the outcome of an outpouring of generosity, passion, and dedication. The collaboration of thousands of interdisciplinary experts, who lent their resources and talent, elevated the quality of TeachAids material and truly amplified its impact.
In a massive initiative involving multiple stakeholders, TeachAids created interactive animated films that would optimize learning and enhance the accessibility of HIV education. Thousands of individuals collectively built a reservoir of goodwill that continues to generate impact long after their work has been completed. In celebration of our unified efforts, we wanted to share some behind-the-scenes efforts.
Film personalities were willing to go above and beyond to extend the impact of TeachAids’ cause. Unlike the support that is typically offered by public figures in the form of simply showing up to events and conferences, this effort demonstrated a more hands-on involvement. They invested hours of time to record their voices and even used the fringe hours of their film shooting schedules to research and advise the material. Educating children on HIV truly became their priority.
The power of celebrity in countries around the world is undeniable. This doesn’t just lend credibility to the work but also generates curiosity. When schoolchildren heard TeachAids material in the voice of Amitabh Bachchan echoing through the corridors, they ran eagerly out of their classrooms, defying their teachers’ orders. Their adoration and sincere affection also compelled them to listen. The caricatures of their favorite celebrities and the 2D cartoon imagery captured their attention, allowing them to imbibe a highly stigmatized topic in an effective and memorable manner.
- Forty eight esteemed global cultural icons such as Nagarjuna, Anushka Shetty, Shabana Azmi and many more willingly shared their voices, faces and personalities to the TeachAids cause. This will meaningfully attract and engage their audiences over and over again in what becomes a multiplier effect of goodwill.
- Movie directors and writers donated hours to help refine and perfect scripted content.
- Top recording studios lent out their facilities to TeachAids for free.
- CD manufacturers discounted their services in production efforts.
- Animators donated their design skills and talents. When animation studios became inaccessible due to the monsoon rains, the animators exhibited dedication by voluntarily walking through knee-deep water to retrieve their equipment and complete these films; this despite being asked not to do so. Alongside exceptional technological skills and attention to detail, they demonstrated an unwavering focus to accomplish this meaningful work for the children.
- Countless hotels such as The Leela Palace opened their doors and exhibited exceptional hospitality at reduced costs or for free.
- Government workers shared TeachAids content with thousands of locations dedicating dozens of their employees to work on the TeachAids content at their own cost.
- World class researchers from Stanford, IITs, Harvard, Tsinghua University, Yale among others donated their scientific knowledge to ensure the content was pedagogically grounded.
- TV stations consistently donated their prime time airtime to educate the masses and build awareness within households across the country.
- Companies like Google, Facebook and Salesforce donated free advertising and software packages to ensure our content reached far and wide.
- More than 200 organizations partners with TeachAids to share the HIV animated content with their communities around the world.
- All those involved in producing the TeachAids content exhibited a sense of ownership. On the supply side, stakeholders invested skills, time, money and effort, while on the demand side, state governments, school systems and the juvenile justice system readily adopted and incorporated the material as television stations and media outlets also helped to spread the word more universally.
These partnerships led to lasting relationships. While there were tangible efforts that went into developing and distributing research-based materials, what influenced its impact was the immense heart behind the work. In a testament to the kindness and passion of every individual and entity involved at each stage, TeachAids has built a legacy of learning that will permeate the current educational system and carry forward for generations to come. Thank you to the thousands of people who invested in the most meaningful ways.